Highlights
- 55% of company respondents regard customer engagement as essential for their organisation.
- The presence of companies on social networks has almost doubled from 23% in 2008 to 44% in 2009.
- 31% of respondents say their interest in customer engagement relates to emotional investment in their brand.
We have commissioned an online survey from Econsultancy to gauge awareness of customer engagement and customer experience. Please see press release
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